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Miracle Gro: Pot-y Covers by Rethink

Agency: Rethink
Date: Apr 2021
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Many of us have extended our plant families during lockdown - and owning houseplants is more popular than ever among millenials who are owning homes and raising children later than the generations before.

So Miracle-Gro Canada, with help from agency Rethink, is paying homage to the efforts of plant lovers everywhere with a range of hilarious—and adorable—plant clothes.

The line, called Pot-y Covers, taps into the trend for bringing nature and its therapeutic properties inside our homes.