The Drum Awards for Marketing - Extended Entry Deadline

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Agency: Rethink
Client: Ikea
Date: Apr 2021
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During the past year, with the restrictions of the pandemic forcing us to retreat into our homes, our little worlds suddenly became our entire worlds. Our workplaces, our schools, our gyms, our restaurants, our movie theatres. Our homes had to do it all.

In the face of all these unprecedented changes, sustainability, the one thing that’s always been a priority at Ikea, became less of a priority for many Canadians. But luckily, the same place that people were forced to retreat to during the pandemic, was exactly where they could help the planet the most.

The spot - directed by renowned Canadian director, Mark Zibert - shows people living on their own little planets. We see them going about their everyday lives while taking different sustainable actions, big and small to make those worlds a better place. Ultimately, showing that what you do at home, in your own little world, can change the whole world.

The campaign will be supported by online video, DOOH, social, and digital units that showcase sustainable Ikea products on their own little worlds, acting as a visual microcosm for the big impact of sustainability on the larger world. The 3D animation for social, digital, and OOH was handled by VFX studio SHED out of Montreal.