Sendle: 100% Carbon Free Challenge by Republic of Everyone

Client: Sendle
Date: Sep 2019
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Sendle​, Australia’s first 100% carbon neutral delivery service and a certified B Corporation, has launched a new campaign, aiming to secure a clear and full commitment from Australia Post on carbon neutrality.

Australia Post recently ​announced an intention​ to introduce carbon neutral delivery for parcels sent through its Post Office and MyPost Business channels, but the plans are unclear: the timeline for the roll out is undefined, whether consumers will wear the cost is not specified, and the commitment does not extend to all of Australia Post’s deliveries. While the intentions of the carbon neutral goal are commendable, they are not enough in 2019. As a major delivery player in a time of global climate crisis, Australia Post has a responsibility to lead and take action with urgency.

Sendle is challenging Australia Post to immediately begin offsetting the carbon emissions generated by each parcel they ship. To jumpstart their efforts, Sendle will offset all of Australia Post’s domestic parcels on September 20. The company estimates this volume to be one million parcels. In a ‘limited edition’ sticker range released by Sendle as part of the campaign, classic Australian fauna including the ​Gouldian Finch, Eastern Blue Devil fish, Red Kangaroo and Koala are s​een fitted with gas masks, exposing the true impact of ecommerce delivery on the Earth. To amplify the challenge, Sendle will offset an additional parcel every time someone orders, downloads or shares the sticker on social media.

Credits

Agency: Republic of Everyone

PR Agency: Sling & Stone

Client: Sendle

IKEA: Stuff Monster by Rethink

Added 20 September 2019
Agency: Rethink
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