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RepresentUs: Naked Ballot

Date: Oct 2020
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Some of the world’s biggest celebrities are appearing naked in a new ad to bring attention to laws that require voters in 16 states, including the important swing state of Pennsylvania, to insert their mail-in ballot into two separate envelopes in order to be counted. If the ballot is not inserted properly in Pennsylvania and New Jersey, the ballot is considered 'naked,' and rejected. This 'naked ballot rule' risks the rejection of hundreds of thousands of mail-in votes, which could significantly impact US election results.

Celebrities Tiffany Hadish, Chris Rock, Amy Schumer, Chelsea Handler, Naomi Campbell, Mark Ruffalo, Sarah Silverman and her father Donald, Josh Gad, and Ryan Michelle Bathe, and a fully dressed Sacha Baron Cohen as Borat, star in the new PSA that playfully instruct voters on how to properly vote-by-mail, ahead of November’s critical presidential election.

The ad was created by RepresentUs, the non-partisan anti-corruption, and pro-democracy group — but is being released unbranded for the broadest possible public distribution. It has been shared free of charge to hundreds of civic and political organizations across the political spectrum — from the Republican National Committee to the Democratic National Committee; from the R Street Institute to Indivisible — to share with their supporters. As the coronavirus pandemic continues, more Americans than ever before are expected to cast their 2020 election vote by mail. The ad’s goal is to clarify the necessary steps voters who are mailing in their ballots must take to make sure they are accepted by their state’s board of election and counted.