Reebok: Reebok Collective

Reebok is celebrating Pride month and the creative exploration of personal identity with the launch of their Reebok Collective program.

To set this initiative in motion, the collective will also be releasing a short film featuring Richie Shazam, Maxwell Pearce, Mizzko, Broderick Hunter, Amrit, and Lazarus Lynch.

Reebok gave activist and artist Lazarus Lynch free reign on creating the film in collaboration with his production team and the crew. Reebok’s goal with the collective is to authentically give these creators a voice and platform to speak on issues that they are most passionate about. The group has been given creative liberty and the partnership is truly a two-way street, challenging the status quo of traditional influencer-brand relationships.