Redbreast Irish Whiskey: Robin Redbreast Day by The Public House

Redbreast Irish Whiskey is launching ‘Robin Redbreast Day’ a day designed to raise awareness of the brand’s mission to help keep the common birds common.

For its first campaign, Redbreast has teamed up with the Irish actor, Chris O’Dowd,in a hilarious video that aims to help raise funds to support the brand’s charity partner, BirdLife International.

Set in a cocktail bar, the spot sees the actor and the brand’s iconic mascot, Robin Redbreast, discussing Chris’ fear of heights as he contemplates living his life as a common bird. Robin Redbreast quickly gets things back on track to announce why the pair have come together to raise awareness of BirdLife International, revealing just how simple it is to get involved.

For every view the video receives, 25 cents will be donated to BirdLife International to help continue its commitment of keeping the robin and other common birds safe for future generations.