Nature's Bakery: Snack Sized Adventures by Red Tettemer O'Connell + Partners

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With kids home from school and families staying home together across the country, many parents are eager for new, easy ways to keep their kids active and positive – not to mention findings activities that both kids and adults can enjoy together.

Nature’s Bakery wants to help. The snack brand has partnered with its creative agency Red Tettemer O’Connell + Partners (RTO+P) to launch 'Snack Sized Adventures', a new effort aimed at inspiring families to de-stress and enjoy this time-together. Snack Sized Adventures are bite-sized family activities – easy-to-plan, accessible, and above all, meant to get the whole family together for a feel-good dose of tech-free fun. Originally, they were developed for those rainy days, long road trips or even lazy weekends, but now can be used by anyone feeling a little overwhelmed or cooped up during these uncertain times.

To get these Snack Sized Adventures into parents’ hands, the brand just rolled out a new microsite – whatonearthshouldidowithmykids.com – which houses an adventure generator with 100-plus family activities – both for the indoors and outdoors (which can be done from a safe social distance). Smart filters, like how long, how active, and how messy, make it easy to find adventures that suit every family situation. This effort will be supported with paid and organic social, programmatic native and sponsored content, and an influencer program.

Credits

Agency: Red Tettemer O’Connell + Partners (RTO+P)

Co-Chief Creative Officers: ​Steve Red & Steve O’Connell

Executive Creative Director: ​Todd Taylor

Group Creative Director: ​Ari Garber

Creative Director: ​Frances Beuche

Art Directors: ​Hannah Peterson & Michelle Maben

Copywriters: ​Meghan Burns & Rachel Timmerman

VP Digital Strategy: ​Uri Weingarten

Senior Digital Art Director: ​Dustin Kemper

Developer: ​Ben Barclay

Digital Producer: ​Michael Bodenberger

Technology Director: ​Aaron Grando

Senior Content Strategist:​ Catie Borzillo

Director of Strategy: ​Vann Madison

Group Account Director: ​Jacqui Abel

Account Manager: Veronika Sebek

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