With kids home from school and families staying home together across the country, many parents are eager for new, easy ways to keep their kids active and positive – not to mention findings activities that both kids and adults can enjoy together.
Nature’s Bakery wants to help. The snack brand has partnered with its creative agency Red Tettemer O’Connell + Partners (RTO+P) to launch 'Snack Sized Adventures', a new effort aimed at inspiring families to de-stress and enjoy this time-together. Snack Sized Adventures are bite-sized family activities – easy-to-plan, accessible, and above all, meant to get the whole family together for a feel-good dose of tech-free fun. Originally, they were developed for those rainy days, long road trips or even lazy weekends, but now can be used by anyone feeling a little overwhelmed or cooped up during these uncertain times.
To get these Snack Sized Adventures into parents’ hands, the brand just rolled out a new microsite – whatonearthshouldidowithmykids.com – which houses an adventure generator with 100-plus family activities – both for the indoors and outdoors (which can be done from a safe social distance). Smart filters, like how long, how active, and how messy, make it easy to find adventures that suit every family situation. This effort will be supported with paid and organic social, programmatic native and sponsored content, and an influencer program.
Agency: Red Tettemer O’Connell + Partners (RTO+P)
Co-Chief Creative Officers: Steve Red & Steve O’Connell
Executive Creative Director: Todd Taylor
Group Creative Director: Ari Garber
Creative Director: Frances Beuche
Art Directors: Hannah Peterson & Michelle Maben
Copywriters: Meghan Burns & Rachel Timmerman
VP Digital Strategy: Uri Weingarten
Senior Digital Art Director: Dustin Kemper
Developer: Ben Barclay
Digital Producer: Michael Bodenberger
Technology Director: Aaron Grando
Senior Content Strategist: Catie Borzillo
Director of Strategy: Vann Madison
Group Account Director: Jacqui Abel
Account Manager: Veronika Sebek