Donut Shop Coffee: Have Your Fun by Red Tettemer O'Connell + Partners
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The Original Donut Shop Coffee has launched that ditches the expected storyline and brings the fun.
Aimed at generating awareness and preference around the brand, the campaign, “Have Your Fun,” highlights routine moments during typical days and underscores how a cup of The Original Donut Shop Coffee can make them better. The initiative consists of the three TV spots that are airing nationally, as well as digital and paid social elements, from Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P).
In “Boardroom” a Power Point presentation drones on in an office conference room, “DMV” shows a computer system breaking down at the Department of Motor Vehicles, while “Teacher’s Lounge” features a bathroom emergency announced to a group of faculty members gathered in a Teacher’s Lounge. In each spot, someone makes and takes a sip of The Original Donut Shop Coffee, causing sprinkle-like confetti to rain from the sky. As lights flash and music blares, people dance around excitedly and welcome this must-needed injection of fun “Coffeeliciousness.” Social elements consist of fun GIFs pulled from the spots, which you can see here.
Credits
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Todd Taylor and Chris Plehal
Art Director: Michelle Maben
Copywriter: Meghan Burns
Producer: Joe Mosca
Account Executive(s): Carla Mote, Bergan Foley, Vincent Raspa
Production Company: Caviar
Director: Fred Savage
Director of Photography: Larkin Seiple
Executive Producer: Michael Sagol
Line Producer: Tova Dann
Editing House: Red Tettemer O’Connell + Partners
Editor: Chip Schofield
Producer: Joe Mosca
Music House: Milkboy
Composer: Jamie Lokoff
Producer: Tommy Joyner
Sound Design: Shake
Sound Designer: Mark Schultz
Audio Mix:Shake
Mixer: Mark Schultz
