Donut Shop Coffee: Have Your Fun by Red Tettemer O'Connell + Partners

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The Original Donut Shop Coffee has launched that ditches the expected storyline and brings the fun.

Aimed at generating awareness and preference around the brand, the campaign, “Have Your Fun,” highlights routine moments during typical days and underscores how a cup of The Original Donut Shop Coffee can make them better. The initiative consists of the three TV spots that are airing nationally, as well as digital and paid social elements, from Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P).

In “Boardroom” a Power Point presentation drones on in an office conference room, “DMV” shows a computer system breaking down at the Department of Motor Vehicles, while “Teacher’s Lounge” features a bathroom emergency announced to a group of faculty members gathered in a Teacher’s Lounge. In each spot, someone makes and takes a sip of The Original Donut Shop Coffee, causing sprinkle-like confetti to rain from the sky. As lights flash and music blares, people dance around excitedly and welcome this must-needed injection of fun “Coffeeliciousness.” Social elements consist of fun GIFs pulled from the spots, which you can see here.

Credits

Chief Creative Officer: Steve Red

Executive Creative Director: Steve O’Connell

Creative Directors: Todd Taylor and Chris Plehal

Art Director: Michelle Maben

Copywriter: Meghan Burns

Producer: Joe Mosca

Account Executive(s): Carla Mote, Bergan Foley, Vincent Raspa

Production Company: Caviar

Director: Fred Savage

Director of Photography: Larkin Seiple

Executive Producer: Michael Sagol

Line Producer: Tova Dann

Editing House: Red Tettemer O’Connell + Partners

Editor: Chip Schofield

Producer: Joe Mosca

Music House: Milkboy

Composer: Jamie Lokoff

Producer: Tommy Joyner

Sound Design: Shake

Sound Designer: Mark Schultz

Audio Mix:Shake

Mixer: Mark Schultz