Dietz & Watson: advert-top-1 by Red Tettemer O'Connell + Partners

Agency: Red Tettemer O'Connell + Partners

Date: May 2018

Deli foods provider Dietz & Watson is going the family route with its new campaign, enlisting real-life sporting couple, tennis star Andy Roddick and model/actress Brooklyn Decker.

The couple is enamored with the meats and cheeses made by the company in several humorous spots by Red Tettemer O’Connell + Partners. The newest national ad campaign, ‘It’s a Family Thing,’ taps into the power of family on both the brand and customer end.

According to a release, Dietz & Watson has been family-owned and operated since the company’s start almost 80 years ago, and they know a thing or two about family and the role food like theirs plays in feeding those relationships. The campaign marks a first for the brand in tapping celebrities to serve as the face of the brand and a campaign. Decker and Roddick star in the ads, showing off their “family thing” in two spots, ‘Game Night’ and ‘Hama Lisa.’

‘Game Night’ features the couple devouring a meat and cheese plate after learning friends won’t be able to attend, letting them have their own unexpected game night for two. “Hama Lisa’ features Decker raving about her perfect sandwich creation, to the point of trying to hire a photographer to capture the layered magic, while Roddick thrashes that dream by eating the sandwich.