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Philadelphia delicatessen food purveyor Dietz & Watson is bringing out its 'Deli Deli' for the Super Bowl. Playing off the medieval theme of the Bud Light 'Dilly Dilly' campaign, Ye Royal Deli is giving out free meats and cheeses in real-time today (Feb. 4) with the help of the company's new agency-of-record, Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P).

On Super Bowl Sunday, Ye Royal Deli officially opens for business, with an attendant accepting orders for Dietz & Watson meats and cheeses via a ten-hour livestream that will run across Facebook, Twitter, and YouTube. As viewers place their #delideli orders in the video’s comment section, the attendant will slice up a quarter-pound of the requested meat and cheese using Ye Old Deli Slicer – expecting to fulfill approximately 200 orders over the course of the day. Plus, one lucky customer will have the chance to win meat and cheese for life.

The brand will deliver orders via Amazon Fresh – same day for all customers in one of Amazon Prime’s 37 markets, including Philly. For select local orders, medieval page boys will make deliveries, outfitted with bikes and motorbikes dressed as horses.


Agency: Red Tettemer O’Connell + Partners (RTO+P)

Vice President of Brand Strategy: Lauren Eni

Senior Marketing Manager: Kevin Rider

Marketing & Advertising Manager: Tess Fox

Digital Marketing Manager: Devon Diehle

President & Chief Creative Officer: Steve Red

Executive Creative Director & Partner: Steve O’Connell

Managing Partner: Carla Mote

VP, Creative Director: Todd Taylor

Creative Director: Chris Plehal

Art Director: Justin Rentzel

Associate Art Director: Mariesa Greenholt

Copywriter: David Valento

Senior Producer: Joe Mosca

Content Producer: Rob Thomson

VP, Director of Client Services: Susan Baraczek

Senior Account Manager: Dani Vitale