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Dietz & Watson has unveiled a new ad that cements just how serious the brand is about hoagies by bringing back comedian Craig Robinson to deliver an ode to Philly’s favorite food and the hometown heroes that serve them up.

The spot, created by creative agency Red Tettemer O’Connell + Partners (RTO+P), comes on the heels of the recent launch of the Real Philly Deli initiative, aimed at shining a light on local Philly delis and helping grow local businesses.

The new spot marks Craig’s second gig as spokesperson for the brand. He first sang Dietz & Watson’s praises in an ad for Dietz Nuts, the first-ever “meat nut” snack for Dietz & Watson and the world, back in February around the Super Bowl.

In this song, he delivers a sensual, soulful tune from his keyboard, singing how each letter of 'hoagie' relates to his love of the sandwich. A 30-second version encapsulates the Barry White-style sandwich lust.


Agency: Red Tettemer O’Connell + Partners (RTO+P)

President & Chief Creative Officer: Steve Red

Executive Creative Director & Partner: Steve O’Connell

VP, Creative Director: Todd Taylor

Creative Director: Chris Plehal

Sr. Art Director: Justin Rentzel

Copywriter: David Valento

Lead Producer: Joe Mosca

Managing Partner, Account Management: Carla Mote

VP, Director of Client Services: Susan Baraczek

Sr. Account Manager: Lauren Cole

VP, Strategy: Adam Leaventon

VP, Media Director: Kelly Goldenberg

Production Company: Caviar

Director: Neal Brennan

Director of Photography: Adam Newport -Berra

Executive Producer: Michael Sagol, Jasper Thomlinson, Kim Dellara

Head of Production: Casey Wooden

Line Producer: Tova Dann

Editing House: RTO+P / Red Alert

Editor: Chip Schofield

Post Production: Alkemy X

Colorist: Janet Falcon

Sound Design/Mix: Alkemy X

Mixer: Bob Schachner

Brand: Dietz & Watson