Dietz & Watson has unveiled a new ad that cements just how serious the brand is about hoagies by bringing back comedian Craig Robinson to deliver an ode to Philly’s favorite food and the hometown heroes that serve them up.
The spot, created by creative agency Red Tettemer O’Connell + Partners (RTO+P), comes on the heels of the recent launch of the Real Philly Deli initiative, aimed at shining a light on local Philly delis and helping grow local businesses.
The new spot marks Craig’s second gig as spokesperson for the brand. He first sang Dietz & Watson’s praises in an ad for Dietz Nuts, the first-ever “meat nut” snack for Dietz & Watson and the world, back in February around the Super Bowl.
In this song, he delivers a sensual, soulful tune from his keyboard, singing how each letter of 'hoagie' relates to his love of the sandwich. A 30-second version encapsulates the Barry White-style sandwich lust.
Agency: Red Tettemer O’Connell + Partners (RTO+P)
President & Chief Creative Officer: Steve Red
Executive Creative Director & Partner: Steve O’Connell
VP, Creative Director: Todd Taylor
Creative Director: Chris Plehal
Sr. Art Director: Justin Rentzel
Copywriter: David Valento
Lead Producer: Joe Mosca
Managing Partner, Account Management: Carla Mote
VP, Director of Client Services: Susan Baraczek
Sr. Account Manager: Lauren Cole
VP, Strategy: Adam Leaventon
VP, Media Director: Kelly Goldenberg
Production Company: Caviar
Director: Neal Brennan
Director of Photography: Adam Newport -Berra
Executive Producer: Michael Sagol, Jasper Thomlinson, Kim Dellara
Head of Production: Casey Wooden
Line Producer: Tova Dann
Editing House: RTO+P / Red Alert
Editor: Chip Schofield
Post Production: Alkemy X
Colorist: Janet Falcon
Sound Design/Mix: Alkemy X
Mixer: Bob Schachner
Brand: Dietz & Watson