‘All-Star Dogs’ is a new campaign from Dietz & Watson in partnership with its agency of record, Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P). They note that in the summer, baseball, hot dogs and family go together pretty perfectly.
With 'All-Star Dogs,' the deli brand has tapped into baseball fan frenzy by creating 30 custom hot dog flavors, one inspired by each MLB team. From the Boston Red Sox ‘Lobsta Dog’ to the Miami Marlins’ ‘My Hammy Vice,’ the custom hot dogs highlight each region’s local flavors, as well as the wide variety of products the brand offers.
Now, each fan can get the recipe for his or her hometown team’s hot dog – and even get a guilt-free taste of the competition. A website features each recipe, like the Philadelphia ‘Whiz Wit’ which serves as a cheesesteak in hot dog form, or Minnesota’s ‘#Twinning’, a couple of Cheddarwurst dogs topped with pickles and Tater Tots. Each recipe should give even non-baseball fans a reason to experiment.
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Todd Taylor and Chris Plehal
Art Director: David Wiest, Mariesa Greenholt
Copywriter: David Valento
Producer: Rob Thomson
Account Executive: Jane Han
Photographer/Designer: Steve Thompson
Production Company: RTO+P
Brand: Dietz & Watson