Salvation Army and WeWork: advert-body-1 by Red Letter Days

This Valentine’s Day, experience gift company Red Letter Days stole hearts across the country with their innovative campaign to combat loneliness.

Armed with a small budget and a big idea, the popular gift retailer placed hand made red post boxes in venues across the UK, and carried out a national press campaign encouraging the public to post Valentine’s Day cards to an unknown recipient, which were then distributed to care home residents and community groups in time for February 14.

With over one fifth of the UK’s population admitting that they are always or often lonely, Red Letter Days harnessed the Valentine’s Day tradition of card giving to spread love and warm wishes to a those who might be feeling lonely or isolated.

Central to the campaign’s success were a number of key partnerships that Red Letter Days secured with high-profile organisations, including WeWork and the Salvation Army.

WeWork volunteered to host a number of Red Letter Days’ post boxes across its London and Manchester offices in support of the initiative; and the flagship post box (designed by an RCA student) was placed in the Salvation Army store on Princes Street, by Oxford Circus. Birmingham Museum & Art Gallery, Liverpool St Johns Shopping Centre and The Campaign to End Loneliness also got on board.