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Suzuki: Ant and Dec’s Saturday Night Takeaway idents by The Red Brick Road

Client: Suzuki
Date: Feb 2016
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As part of a two-year sponsorship deal, The Red Brick Road has created a series of 15 second, 10 second and 5 second Suzuki idents for the popular 90 minute TV show. The media deal was brokered by the7stars.

In the idents, we see a family settling down to enjoy some Saturday night entertainment - the twist being that the fifth member of the family is their much-loved Suzuki. When the family laugh themselves silly or pause for a much needed tea break, so too do their cars. Well, they are one of the family after all.

The Saturday Night Takeaway Idents perfectly capture the approachable and fun loving spirit of the Suzuki brand. Written to mirror the family-friendly entertainment that Ant & Dec are famous for, the strategy was to create a strong tie to the show’s entertainment-driven content.


Creative Director: Richard Megson, Matt Davis

Art Director: Richard Megson

Copywriter: Matt Davis

Additional Credits: Business Director: Laura Knight

Account Director: James Logan

Account Manager: Hannah Heidar

ITN Head of Commercials: Adam Barnett

ITN Executive Producer: James Cassey

ITN Producer: Jennifer Collins

ITN Senior Account Director: Natasha Rich

ITN Account Manager: Michaela Fay

Film Director: Barry Kimber

Director of Photography: Mike George

Editor: Rhyss Hall

Grade: Envy Post Productions

Flame Operator: Jason Farrow

Sound Studio: ITN Productions

Sound Design: Jez Spencer

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