Suzuki: Ant and Dec’s Saturday Night Takeaway idents by The Red Brick Road
As part of a two-year sponsorship deal, The Red Brick Road has created a series of 15 second, 10 second and 5 second Suzuki idents for the popular 90 minute TV show. The media deal was brokered by the7stars.
In the idents, we see a family settling down to enjoy some Saturday night entertainment - the twist being that the fifth member of the family is their much-loved Suzuki. When the family laugh themselves silly or pause for a much needed tea break, so too do their cars. Well, they are one of the family after all.
The Saturday Night Takeaway Idents perfectly capture the approachable and fun loving spirit of the Suzuki brand. Written to mirror the family-friendly entertainment that Ant & Dec are famous for, the strategy was to create a strong tie to the show’s entertainment-driven content.
Creative Director: Richard Megson, Matt Davis
Art Director: Richard Megson
Copywriter: Matt Davis
Additional Credits: Business Director: Laura Knight
Account Director: James Logan
Account Manager: Hannah Heidar
ITN Head of Commercials: Adam Barnett
ITN Executive Producer: James Cassey
ITN Producer: Jennifer Collins
ITN Senior Account Director: Natasha Rich
ITN Account Manager: Michaela Fay
Film Director: Barry Kimber
Director of Photography: Mike George
Editor: Rhyss Hall
Grade: Envy Post Productions
Flame Operator: Jason Farrow
Sound Studio: ITN Productions
Sound Design: Jez Spencer