Red Baron: Parent Win Stations

Did you know that the hashtag #ParentFail peaks during the back-to-school season? Red Baron saw this and decided to do something about it for families across the nation.

On 20 August, Red Baron gave nearly 2,000 families the ultimate 'Parent Win' (AKA delicious pizza during back-to-school season) at their 'Parent Win Stations' across Chicago and NYC.

Red Baron placed 'Parent Win Stations' — giant freezers loaded with Red Baron pizza — on the streets of two pizza-loving cities, Chicago and New York City, to give nearly 2,000 families the ultimate 'Parent Win' when they need it most — free Red Baron pizza during the chaotic back-to-school season.

To give a win to parents who couldn’t attend, the brand surprised parents posting about #ParentFails with dinner on us, as well as extra gifts to combat the fail they were posting about.

Red Baron also recently developed two new spots for the third installment of its Never Fly Solo campaign.