Hinge: The Dating App Designed to Be Deleted by Red Antler

Agency: Red Antler
Client: Hinge
Date: Aug 2019
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Hinge's top priority is getting members off the app for good. That’s why they’re launching their first-ever international creative brand campaign to drive the message home.

The campaign features Hingie, a never-before-seen, fuzzy representation of the Hinge icon brought to life, in twelve playful, yet unexpected, scenarios meeting his untimely demise. Alongside messages such as “Find each other. Make us go extinct” and “Let the sparks fly. We won’t feel a thing,” the couples pictured are so engrossed in one another that they don’t even notice Hingie getting attacked by pigeons or being hit by a falling AC unit behind them.

The point? Just like the app, Hingie is happy to be in the background, sacrificing itself for love and willing to live - and die - for your great dates.

The campaign, brought to life in partnership with creative agency Red Antler, will be live in NYC’s subway stations, as well as streaming on digital platforms such as Hulu.


Red Antler


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