The Drum Awards for Marketing - Extended Deadline

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Agency: Recipe
Client: Birds Eye
Date: Feb 2018
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Served up with pulled pork or melted cheese, or even simply with fish fingers and peas, potato waffles are a beloved part of breakfast, lunch or dinner and have remained so since we first popped them on our plates. To further reignite the nation’s imagination of cooking with waffles, Birds Eye has revived its iconic Waffly Versatile advert, adding a modern, tasty twist while still staying close to the nation’s hearts.

Now 30 years on since the original, the new advert airs on Facebook, Instagram, Pinterest, ITV Player, Sky OnDemand and 4OD , with the catchy jingle from the 1980s, as iconic as ever, only now peppered with contemporary references for an Instagram-generation, including its suitability for vegan and gluten-free diets.

Whether served with avocado, tuna salad, eggs and bacon, or the much-loved Birds Eye dinner of fish fingers and garden peas, the advert inspires the nation to continue experimenting with everyone’s favourite waffles, and reignites a cult classic jingle for the well-loved meal staple, that is sure to get Brits, young and old, humming along.

Credits

Creative Agency: Recipe

Creative Director: Matt Waller

Creative Team: Steve Andrews and Ross Nance

Strategy Director: Dom Roe

Account Planner: Zack Rota

Account Directors: Misha Mantel and Briar Dye-Hutchinson

Account Manager: Sam Amponsah

Account Executive: Katie Nance

Content Manager: Richard Green

Director: Michael O'Kelly

Producer: Pete Roe

Editor: Mitchell Young

Graphics: Paul Thompson