Agency: Recipe
Client: Birds Eye
Date: Jul 2017
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Birds Eye Fish Fingers is launching an online film to show support for mums and dads around Britain to celebrate the sometimes thankless parenting moments they face, and to stand with them in #Solidaritea.

Birds Eye’s film features a group of mums – the so called ‘fish finger five’ – who originally came together to support their parenting choices and stand in #solidaritea. The film celebrates the positive roles that these women play in supporting the honest views of parenting on social media, which recently came into negative focus in an article in the Daily Mail that berated mums around the UK for being ‘slummy mummies’ because of what they say on social media about being a parent.

The film, created by Recipe, features our parents, amongst them, the ‘fish finger five’ standing outside their homes with an emotive monologue supporting the daily challenges mums and dads face being a parent: “For every 5am wake up. For every Peppa Pig meltdown. For every spelt out swear word. For every “I want daddy”. For every Gin and Tonic. For every smile. For every fish finger tea”.

The film is live on Facebook, Instagram and Twitter.


Recipe: Agency

Dan Jacobs: ECD - Recipe

Michael O’Kelly: Director - Recipe

Alex Abdolwahadi: Editor - Recipe

Alanna Kos: Graphics - Recipe

Richard Green: Content Manager - Recipe

Misha Mantel: Account Director - Recipe