Agency: RBS Group
Client: RBS Group
Date: Feb 2022
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Social media sensation and comedian Paul Black is taking to the streets of Aberdeen, Dundee, Glasgow and Edinburgh next week as an undercover ‘money mule’ recruiter in a new campaign for Royal Bank of Scotland.

Black is famed for his TikTok clips and most recently selling out Glasgow’s Oran Mor venue. For the campaign, he approaches passersby asking them to look after some money; if they say no, they will be rewarded with £100, while those who say yes will go home empty-handed.

RBS’s tongue-in-cheek campaign aims to draw awareness to the very serious issue of money muling, and encourages people to be vigilant about the ways criminals might try and exploit them by making use of their bank account.