Virgin Media: Now That’s Christmas-ing by RAPP
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As part of its unlimited offering, Virgin Media has partnered with Virgin’s family brands to celebrate and reward its customers this Christmas with unlimited generosity. The integrated digital campaign created by RAPP UK will see Virgin Media offer its customers a daily grand prize for one lucky winner and numerous winners for smaller prizes for the 25-day run up to Christmas.
Grand prizes include tickets for two on their new cruise line Virgin Voyages, cases of Virgin Wines for a year, stays in Richard Branson’s exclusive lodges and more. The best bit? The 25th day isn’t just one grand (epic, in fact) prize—it’s every epic prize—one mega pressie pot all gifted to one lucky winner.
Drag Race star Cheryl Hole brings Virgin Media’s cheeky and cheerful Christmas spirit to life as the Christmas ‘Giftmother’ and tree topper, conjuring up and gifting the Virgin prizes every single day.
Credits
Creative Director
Al Mackie (ECD) and Adam Rolfe
Art Director
Cathy Crocker, Pete Williams, Cindy Ho
Copywriter
Julie Adams, Chris Myers, Ollie Easthope, Jade Tanner
Account Director
Jess Shinner & Claire Wilson
Agency Producer
Martina Ciampolini & Ryan Brady
Director/ Production Co
Rock Hound
Producer
Chiara Trecchi
Post Production
Big Buoy
Designer
Hiten Bhatt & Jeffrey Osborne
Strategist
Jen Musgreave & Tian Joliffe
