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Virgin Media: Now That’s Christmas-ing by RAPP

Agency: RAPP
Date: Nov 2019
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As part of its unlimited offering, Virgin Media has partnered with Virgin’s family brands to celebrate and reward its customers this Christmas with unlimited generosity. The integrated digital campaign created by RAPP UK will see Virgin Media offer its customers a daily grand prize for one lucky winner and numerous winners for smaller prizes for the 25-day run up to Christmas.

Grand prizes include tickets for two on their new cruise line Virgin Voyages, cases of Virgin Wines for a year, stays in Richard Branson’s exclusive lodges and more. The best bit? The 25th day isn’t just one grand (epic, in fact) prize—it’s every epic prize—one mega pressie pot all gifted to one lucky winner.

Drag Race star Cheryl Hole brings Virgin Media’s cheeky and cheerful Christmas spirit to life as the Christmas ‘Giftmother’ and tree topper, conjuring up and gifting the Virgin prizes every single day.


Creative Director

Al Mackie (ECD) and Adam Rolfe

Art Director

Cathy Crocker, Pete Williams, Cindy Ho


Julie Adams, Chris Myers, Ollie Easthope, Jade Tanner

Account Director

Jess Shinner & Claire Wilson

Agency Producer

Martina Ciampolini & Ryan Brady

Director/ Production Co

Rock Hound


Chiara Trecchi

Post Production

Big Buoy


Hiten Bhatt & Jeffrey Osborne


Jen Musgreave & Tian Joliffe

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