Virgin Media: Now That’s Christmas-ing by RAPP

Agency: RAPP
Date: Nov 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
27 votes

As part of its unlimited offering, Virgin Media has partnered with Virgin’s family brands to celebrate and reward its customers this Christmas with unlimited generosity. The integrated digital campaign created by RAPP UK will see Virgin Media offer its customers a daily grand prize for one lucky winner and numerous winners for smaller prizes for the 25-day run up to Christmas.

Grand prizes include tickets for two on their new cruise line Virgin Voyages, cases of Virgin Wines for a year, stays in Richard Branson’s exclusive lodges and more. The best bit? The 25th day isn’t just one grand (epic, in fact) prize—it’s every epic prize—one mega pressie pot all gifted to one lucky winner.

Drag Race star Cheryl Hole brings Virgin Media’s cheeky and cheerful Christmas spirit to life as the Christmas ‘Giftmother’ and tree topper, conjuring up and gifting the Virgin prizes every single day.

Credits

Creative Director

Al Mackie (ECD) and Adam Rolfe

Art Director

Cathy Crocker, Pete Williams, Cindy Ho

Copywriter

Julie Adams, Chris Myers, Ollie Easthope, Jade Tanner

Account Director

Jess Shinner & Claire Wilson

Agency Producer

Martina Ciampolini & Ryan Brady

Director/ Production Co

Rock Hound

Producer

Chiara Trecchi

Post Production

Big Buoy

Designer

Hiten Bhatt & Jeffrey Osborne

Strategist

Jen Musgreave & Tian Joliffe

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.