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Virgin Media: #BornFast by RAPP

Agency: RAPP
Date: Jan 2020
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Virgin Media has hit back at BT after the telecom competitor erected a cheeky billboard in Bristol telling passers-by to not 'settle for Virgin.'

Keen to get its hands on Virgin Media's network of 300,000 premises in Bristol, BT placed the provocative billboards in a bid to convince residents in Bristol to opt for its services instead. In a bid to oust its competitor, the billboards call out 'Bristol. Don't settle for Virgin. Get ultrafast Full Fibre with more reliable speeds than Virgin M200 and M350.'

True to form, Virgin Media has humorously responded to BT's 'bullshit' ads by placing mobile billboards in front of BTs. Against the backdrop of Virgin's branded red, the ad erected on its vans read's 'B*****T Our fastest average speed in Bristol is 516Mbps. That's loads faster than BT Enough said.'

Through clever use of asterisks, the #BornFast stunt works to allude to 'bullshit' and the BT brand. It is being supported by content on Virgin Media's social media channels with the potential to bring the billboards to other areas in future.

It comes off the back of news that, through private investment, Virgin Media hopes to deliver more than half of the government's broadband target by the end of 2021.

Credits

Al Mackie, Chief Creative Office, RAPP UK

Adam Rolfe, Creative Director, RAPP UK

Sid Gordon, Creative Director, RAPP UK

Lucy Green, Copywriter, RAPP UK

Ryan Timms, Art Director, RAPP UK

Kinga Wawrzyniak, Art Director, RAPP UK

Sam Milburn, Copywriter RAPP UK

Mark Russell, Social Media Manager, RAPP UK

Chiara Trecchi, Senior Producer, RAPP UK

Joe Hoppard, Head of Content, RAPP UK

Kat Bain, Business Director, RAPP UK

Jamie Marks, Senior Account Director, RAPP UK

Hiten Bhatt, Creative Director Design, RAPP UK