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The Macallan : Project Double Cask by Rankin & View London

Date: Jul 2016
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Rankin has directed the latest ad for The MaCallan whiskey for its new Double Cask 12 Years Old release.

Rankin has teamed up with View London to create an add for Asian Tv, digital and cinemas that turns the alcohol ad into a more high fashion-like storytelling piece of creative.

The ad uses the two sides of The MaCallan of one part art and one part science, to show users the craft of the drink via film that's highly visual and based off a story.

Credits

Media exposure TV & Online - Japan, Taiwan, Hong Kong, Singapore, Korea, China

Cinema: Taiwan

Client: The Macallan Whisky

Creative directors : Valerie Wickes & David Arnott

Art Director Dan Vallins

Production Company : Rankin

Director : Rankin