Mercedes-AMG has joined forces with Will.i.am to celebrate a new moment in sports car history: the brand’s first-ever hybrid car.
Shot by the photographer Rankin, the ad appears like a music video featuring Will.i.am's bespoke new track, written for the campaign.
Created by creative director Oliver Nowlan, with director and photographer Rankin at the helm, this campaign is devised to raise awareness about the power, design and style with which Mercedes-AMG is reinventing hybrid technology.
Photographer & Director: Rankin
Director of Photography: Tony C. Miller
Producer: Tom Birmingham
1st AD: Elaine Mackenzie
Director’s Creative Assistant: Jordan Rossi
Production Assistant: Oliver Malin
Photographic Assistants: Charlie Cummings & Doma Dovgialo
Creative Director: Oliver Nowlan Agency Producer: Angelica Polonczyk Account Director: Dan Rampulla
Service Company: Radioaktivefilm Executive Producer: Kate Galytska Producer: Olga Kosenko Production Manager: Nick Semko 1st AD: Val Semko Art Director: Oleksii Velychko Drone Operator: Arminas Volskis
Edit House: True Black Studio Editor: Mark Douglas Post Production: Nineteentwenty Colourist: Kai Van Beers Post Production Producer: David Keegan & Ondrej Faltin