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Mercedes: Everything But Quiet by Rankin

Agency: Rankin
Client: Mercedes
Date: Sep 2021
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Mercedes-AMG has joined forces with Will.i.am to celebrate a new moment in sports car history: the brand’s first-ever hybrid car.

Shot by the photographer Rankin, the ad appears like a music video featuring Will.i.am's bespoke new track, written for the campaign.

Created by creative director Oliver Nowlan, with director and photographer Rankin at the helm, this campaign is devised to raise awareness about the power, design and style with which Mercedes-AMG is reinventing hybrid technology.

Credits

Photographer & Director: Rankin

Director of Photography: Tony C. Miller

Producer: Tom Birmingham

1st AD: Elaine Mackenzie

Director’s Creative Assistant: Jordan Rossi

Production Assistant: Oliver Malin

Photographic Assistants: Charlie Cummings & Doma Dovgialo

Creative Director: Oliver Nowlan Agency Producer: Angelica Polonczyk Account Director: Dan Rampulla

Service Company: Radioaktivefilm Executive Producer: Kate Galytska Producer: Olga Kosenko Production Manager: Nick Semko 1st AD: Val Semko Art Director: Oleksii Velychko Drone Operator: Arminas Volskis

Edit House: True Black Studio Editor: Mark Douglas Post Production: Nineteentwenty Colourist: Kai Van Beers Post Production Producer: David Keegan & Ondrej Faltin

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