Aston Martin: advert-body-3 by Rankin Film
- Location:
The new Aston Martin Vantage has made its global debut with a portfolio of imagery and film by Rankin.
To introduce the new Vantage, Rankin brought his talents to a classic tale of rivalry, a portrait of a car born on the track, shaped through racing and a formidable performance heritage.
The brief was to capture the new Vantage as the archetypal hunter, imbued with the ethos of 'beautiful won't be tamed' to create a sharply focused sports car with a sense of precision and intensity.
Across two shoots, a two-day session at the Atlanta Motorsports Park and a static shoot in Rankin’s Studio, Rankin and his creative team built up a portfolio that captures the true character of the new Vantage. To emphasise the primal, predatory character of the car, the shoot involved bringing a wolf into the studio.
The end result captures the raw, animalistic character of this important model, the second car in Aston Martin’s Second Century plan.
Credits
DIRECTOR RANKIN
GLOBAL EXEC PRODUCER NICOLA KENNEY
PRODUCTION MANAGER ELERI EVANS
1ST AD DANIEL SMITH
DOP (UK) ED GIBBS
DOP (ATLANTA) TONY MILLER
STEADICAM OP SIMON WOOD
2ND UNIT CAMERA OPERATOR REMI LAUDAT
STYLIST KIM HOWELLS
MAKE UP MARCO ANTONIO
HAIR NICK IRWIN
MANICURIST AMI STREETS
CAST
GIRL BLUEBELL WOOI
BOY OLIVIER GERAGHTY
POST-PRODUCTION PRODUCER ANDREW PATRICK
EDITOR GARETH PHILIPS
GRADE ALAN MAHON
VFX GRANT MCKEAN
SOUND DESIGN & COMPOSITION FELT MUSIC
PRODUCTION COMPANY RANKIN FILM
AGENCY PRISM