The Drum Awards for Marketing - Extended Deadline

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“Long Live The Storytellers,” created by Ram Trucks in partnership with Project Worldwide agencies G7 Entertainment Marketing and Motive Made Studios, is a four-episode series that debuted earlier this month in Rolling Stone ahead of the September release of Brent Cobb’s new single and music video “Ain’t a Road Too Long.” Three episodes were released on August 14, August 21, and August 28, and the final will drop on September 15, alongside the release of “Ain’t a Road Too Long.”

Spotlighting the hard work and determination of being a songwriter, the weekly series takes viewers on a journey into the art of creating a song through the lens of one of Nashville’s most impressive breakout artists. Shot in Nashville and produced by Greg “Freddy” Camalier, it chronicles the process of creating “Ain’t a Road Too Long” (Low Country Sound / Elektra Records) from its conception to the September 15 release of both the song and music video. While getting to know Cobb through this intimate look into his musical process, “Long Live The Storytellers” also features songwriting insights from the perspective of lauded music producers, musicians and writers including Grammy Award-winning producer Dave Cobb and songwriter/musician Dan Penn.

This video content series expands Ram’s “Long Live” marketing campaign launched earlier this year and is the brand’s latest partnership in the country music space. In recent years, Ram has established alignments with several of today’s top country music artists, including Miranda Lambert, Chris Stapleton and Easton Corbin.

Credits

Ram Trucks, in partnership with G7 Entertainment Marketing and Motive Made Studios.