The Drum Awards for Marketing EMEA - Awards Show

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Agency: Ralph
Date: Dec 2019
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The British public has spoken – Santa is an evil killer. That’s the rough plot of a crowd-sourced movie created by Amazon Prime for a Friday the 13th that’s dangerously close to Christmas.

To celebrate the unlucky day, creative agency Ralph has created a film for Amazon Prime Video’s social channels which required the British public to become impromptu movie moguls.

Interviewing people on the street, the trailer shows the folks making plot suggestions, which began innocently enough. The first few suggestions set the film at Christmas with a nice, wholesome family. We see them coming down the stairs to investigate a sound, which seems like Santa coming through the chimney. But then things escalate when one contributor insists that the intruder is a giant, evil Santa.

Santa chokes the father with razor wire tinsel, then waterboards him with milk before the mother slashes Santa’s belly, which explodes with candy.



Amazon Prime