20th Century Fox Home Entertainment hired Ralph LA as the creative production agency responsible for promoting the digital and Blu-ray release of ‘Bohemian Rhapsody.'
A core part of Ralph’s strategy was to create an engaging piece of video content that could be distributed across the various Fox, Bohemian Rhapsody and Queen related social channels. Ralph London wrote and produced the video, which stars self-confessed Queen obsessive and Radio X DJ, John Robins, as a Queen fan who magically transforms into Freddie Mercury after receiving Bohemian Rhapsody on Blu-ray.
The video gained over a million organic views across social channels in under 24 hours, with Brian May himself taking to Instagram to comment on the piece.
Client: 20th Century Fox Home Entertainment