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Agency: Rain
Client: L'Oreal
Date: Mar 2016
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L'Oreal has created a short fim in partnership with digital agency Rain that shows how its scientists are working towards designing make-up for all skin tones. Called "The Spectrum," the short documentary features L’Oréal USA chemist Balanda Atis as she tells her story of how she is working towards creating make-up for all skin tones. The documentary is part of a larger initiative that aims to demonstrate L'Oreal USA's focus on the “beautiful pursuit," or "the celebration of the strides toward improvement rather than only the end goal."

Credits

Executive Producer: Nick Godfrey, Brian Edelman, Andrew Howlett

Executive Creative Director: Will Hall

VP, Head of Strategy: Bill Chamness

VP, Head of Production: Timothy Whitney

ACD / Art Director: Andy Sheffield

Copywriter: Charlotte Davis

Agency Producer: Nathan Breton

Agency Digital Producer: Tim Xumsai

Account Manager: Jaclyn Schillinger

Engagement Strategist: Elissa Dailey

Production Company: Cebu Osani

Director: Rain

Producer: Artesia Balthrop

Editor: Jonah Einstein

Assistant: Matt Jeon