L'Oreal: advert-body-1 by Rain
- Location:
L'Oreal has created a short fim in partnership with digital agency Rain that shows how its scientists are working towards designing make-up for all skin tones. Called "The Spectrum," the short documentary features L’Oréal USA chemist Balanda Atis as she tells her story of how she is working towards creating make-up for all skin tones. The documentary is part of a larger initiative that aims to demonstrate L'Oreal USA's focus on the “beautiful pursuit," or "the celebration of the strides toward improvement rather than only the end goal."
Credits
Executive Producer: Nick Godfrey, Brian Edelman, Andrew Howlett
Executive Creative Director: Will Hall
VP, Head of Strategy: Bill Chamness
VP, Head of Production: Timothy Whitney
ACD / Art Director: Andy Sheffield
Copywriter: Charlotte Davis
Agency Producer: Nathan Breton
Agency Digital Producer: Tim Xumsai
Account Manager: Jaclyn Schillinger
Engagement Strategist: Elissa Dailey
Production Company: Cebu Osani
Director: Rain
Producer: Artesia Balthrop
Editor: Jonah Einstein
Assistant: Matt Jeon