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Freedom Mobile Inc.: You Deserve Freedom with Will Arnett by Rain

Agency: Rain
Date: Aug 2018
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Freedom Mobile has unveiled a new advertising campaign that highlights the expensive pain points that consumers often experience with their wireless service and shows Canadians that they can get more value through Freedom Mobile.

Launching in Ontario, Alberta and British Columbia markets, the new ad campaign is headlined by Emmy-nominated Canadian actor Will Arnett, who acts as the champion for the average wireless consumer in Canada. In the campaign, Arnett’s character is the unwavering voice of truth that seeks to expose unreasonable industry practices for data overages while demonstrating that Freedom Mobile is giving Canadians access to the data they need to manage their mobile lives.

Building on the brand’s momentum since introducing its data-rich Big Gig plans last year, Freedom Mobile is now targeting the problems consumers face when exceeding their data limits.

Developed by Toronto-based agency Rain, Freedom Mobile’s advertising agency of record, the campaign launches just in time for the back-to-school promotional season and includes a mix of traditional radio, television and outdoor, along with digital video and banners and social advertising.

Credits

Title: Back To School Campaign featuring Will Arnett, 'You Deserve Freedom'

Client: Freedom Mobile Inc.

President: Paul McAleese

VP Wireless Strategy: Paul Deverell

Advertising Manager: Eden Kline, Katie Snider

Manager, Brand & Social Media: Amalia Stevens

Lead, Social Media: Natasha Van Der Grinten

Agency: Rain

VP, Executive Creative Director: Jane Murray, Dave Stubbs, Duncan Porter

Art Director: Chris Barrett, Mario Gelleny, Natasha Wittke, Richard Lantz

Copywriter: Megha Kumar, Jason Ip

General Manager: Christine McNab

VP, Head of Production: Camielle Clark

VP, Head of Strategy: Laura Davis-Saville

Strategic Planner: Liam Brown

Account Director: Elizabeth Delost

Account Supervisor: Amanda Tucci, Mai Sivakumar

Account Executive: Mackenzie Lyster, Linsey Kampf

Account Coordinator: Annabel Harding, Letty Castillo

Media Strategists: Andrea Parnel, Tammy Gardner, Vanessa Herz, Neha Verma Nargas, Steven Gural

Public Relations: Chethan Lakshman, Nick Poirier

TV Producer: Camielle Clark

Print Producer: Agnes Fekete

Digital Producer: Jaimie Brunton

Developers: Cody Schreiber, Joel Masson, Julia Kim, Shawn Santiago

Quality Assurance: Jaimie Brunton, Cody Schreiber, Joel Masson, Julia Kim, Shawn Santiago

Project Manager: Agnes Fekete

Graphic Artist: Chris Rayner, Stephanie Kelly, Dylan Hamilton, Corey Webers

Production Company: Steam Films

Director: Geordie Stephens

Executive Producer: Krista Marshall

Line Producer: Gill Gardner

Director of Photography: Ian Macmillan

Editorial: Married to Giants

Editor: Ryan Hunt

Assistant Editor: Liam Crawford

Executive Producer: Denise Shearer

Producer: Amanda Cuda

Prost Production: Alter Ego/Fort York VFX

Colourist: Wade Odlum

VFX Artist: Paul Binney

Executive Producer: Erica Bourgault-Assaf

Audio House: Vapor RMW

Executive Producer: Kailee Nowosad

Music Director: Ted Rosnick

Voice Director: Karen Goora

Engineers: Ryan Chalmers

Photography: Westside

Photographer: Matt Barnes

Executive Producer: Jill Heinzman

Producer/Assistant: Natalie D’Urbano

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