Freedom Mobile Inc.: advert-body-2 by Rain
- Location:
Freedom Mobile has unveiled a new advertising campaign that highlights the expensive pain points that consumers often experience with their wireless service and shows Canadians that they can get more value through Freedom Mobile.
Launching in Ontario, Alberta and British Columbia markets, the new ad campaign is headlined by Emmy-nominated Canadian actor Will Arnett, who acts as the champion for the average wireless consumer in Canada. In the campaign, Arnett’s character is the unwavering voice of truth that seeks to expose unreasonable industry practices for data overages while demonstrating that Freedom Mobile is giving Canadians access to the data they need to manage their mobile lives.
Building on the brand’s momentum since introducing its data-rich Big Gig plans last year, Freedom Mobile is now targeting the problems consumers face when exceeding their data limits.
Developed by Toronto-based agency Rain, Freedom Mobile’s advertising agency of record, the campaign launches just in time for the back-to-school promotional season and includes a mix of traditional radio, television and outdoor, along with digital video and banners and social advertising.
Credits
Title: Back To School Campaign featuring Will Arnett, 'You Deserve Freedom'
Client: Freedom Mobile Inc.
President: Paul McAleese
VP Wireless Strategy: Paul Deverell
Advertising Manager: Eden Kline, Katie Snider
Manager, Brand & Social Media: Amalia Stevens
Lead, Social Media: Natasha Van Der Grinten
Agency: Rain
VP, Executive Creative Director: Jane Murray, Dave Stubbs, Duncan Porter
Art Director: Chris Barrett, Mario Gelleny, Natasha Wittke, Richard Lantz
Copywriter: Megha Kumar, Jason Ip
General Manager: Christine McNab
VP, Head of Production: Camielle Clark
VP, Head of Strategy: Laura Davis-Saville
Strategic Planner: Liam Brown
Account Director: Elizabeth Delost
Account Supervisor: Amanda Tucci, Mai Sivakumar
Account Executive: Mackenzie Lyster, Linsey Kampf
Account Coordinator: Annabel Harding, Letty Castillo
Media Strategists: Andrea Parnel, Tammy Gardner, Vanessa Herz, Neha Verma Nargas, Steven Gural
Public Relations: Chethan Lakshman, Nick Poirier
TV Producer: Camielle Clark
Print Producer: Agnes Fekete
Digital Producer: Jaimie Brunton
Developers: Cody Schreiber, Joel Masson, Julia Kim, Shawn Santiago
Quality Assurance: Jaimie Brunton, Cody Schreiber, Joel Masson, Julia Kim, Shawn Santiago
Project Manager: Agnes Fekete
Graphic Artist: Chris Rayner, Stephanie Kelly, Dylan Hamilton, Corey Webers
Production Company: Steam Films
Director: Geordie Stephens
Executive Producer: Krista Marshall
Line Producer: Gill Gardner
Director of Photography: Ian Macmillan
Editorial: Married to Giants
Editor: Ryan Hunt
Assistant Editor: Liam Crawford
Executive Producer: Denise Shearer
Producer: Amanda Cuda
Prost Production: Alter Ego/Fort York VFX
Colourist: Wade Odlum
VFX Artist: Paul Binney
Executive Producer: Erica Bourgault-Assaf
Audio House: Vapor RMW
Executive Producer: Kailee Nowosad
Music Director: Ted Rosnick
Voice Director: Karen Goora
Engineers: Ryan Chalmers
Photography: Westside
Photographer: Matt Barnes
Executive Producer: Jill Heinzman
Producer/Assistant: Natalie D’Urbano