New toy subscription brand Whirli has been created to show that life’s more fun when we share. From strategy and naming, through to identity and launch, branding agency Ragged Edge worked to build an exciting proposition for adults and kids alike.
The brand idea - ‘Share the joy’ - shaped every element of the project, from naming onwards. From bright, bursting colours and character gifs to never-ending copy, the future of fun now has a bold and contemporary identity unlike any other toy brand out there.
With the identity complete, Ragged Edge helped the Whirli team launch the brand to the world. The agency worked across a range of touch-points - from packaging through to a ‘how it works’ film - and collaborated with Hex Digital to create a playful digital presence.