Foley’s: advert-top-1 by Ragged Edge
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Integrated branding agency Ragged Edge has created a brand and visual identity for Foley’s, a new restaurant in Fitzrovia, London.
The design incorporates four different hand drawn typefaces to mirror the restaurant’s unexpectedly diverse offer. A total of four hand drawn, bespoke typefaces were created. Each typeface has its own distinct character which combine to form an unexpectedly harmonious whole, illustrating the restaurant’s eclectic approach. The typefaces included a sans serif, slab serif, script and stencil weight.
The typefaces are supported by a paired back design system that features a neutral colour palette, complemented by bright blue and orange highlights. Menus, uniforms and collateral are refined and elegant, yet playful and relaxed, just like the food. Ragged Edge also teamed up with PAC Architecture to ensure the design and interiors complemented one another.
Credits
Co-Founder: Max Ottignon