Pegasus: The Biggest Egg Hunt by Rafineri Reklamcilik

To facilitate a better travel experience, Pegasus Airlines updated its website and mobile application with state-of-the-art technology to make the travel experience easier and more enjoyable. To celebrate this transformation Rafineri Advertising Agency created a unique integrated experience for the company.

The launch movie was an amalgamation of travelers enjoying themselves in different places around the globe, using Pegasus digital touchpoints, browsing the internet, and socializing with their followers through their hand-held devices.

To be able to notice these eggs, keen watchers had to watch the movie again and again. More than 37,000 people successfully browsed through social media platforms, websites and other clues to find a free ticket to their favorite destination.