On the radio, listeners hear ordinary laughing sound effect after every jokes. But these laughs belong to dead people. So we decided to give a life to them by using children with leukemia’s laughs to collect donations for LÖSEV (Foundation for Children with Leukemia).
We organized events for children with leukemia and make them laugh because good morale is another medicine for children who fight with leukemia. Then we recorded their sound and used it as a laughing sound effect on the most popular radio programs in Turkey. Donations were made by sending a smiley face emoji to an SMS line.
We aimed to show that: a children with leukemia can be happy as well, a good morale is like a necessary for them, and foundations can collect donations by being positive too.
Advertising Agency: Rafineri, Istanbul, Turkey
Agency website: http://www.rafineri.net
Executive Creative Director: Emre Kaplan, Ayşe Bali
Creative Director: Can Erdogan
Creative Group Head: Ahmet Ugurel
Copywriter: Mustafa Can Demir
Art Director: Emre Onacak, Gizem Arlı, Can Şahin
Chirf Technical Officer: Ibrahim Hizlioglu
Agency Producer: Sema Tulubas
Strategy: Zühre Erdogan
Account Team: Erbek Onur, Cagla Ishak
Published: April, 2017