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LÖSEV: Laughing Switch by Rafineri Ad Agency

Client: LÖSEV
Date: Apr 2017
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On the radio, listeners hear ordinary laughing sound effect after every jokes. But these laughs belong to dead people. So we decided to give a life to them by using children with leukemia’s laughs to collect donations for LÖSEV (Foundation for Children with Leukemia).

We organized events for children with leukemia and make them laugh because good morale is another medicine for children who fight with leukemia. Then we recorded their sound and used it as a laughing sound effect on the most popular radio programs in Turkey. Donations were made by sending a smiley face emoji to an SMS line.

We aimed to show that: a children with leukemia can be happy as well, a good morale is like a necessary for them, and foundations can collect donations by being positive too.


Advertising Agency: Rafineri, Istanbul, Turkey

Agency website:

Executive Creative Director: Emre Kaplan, Ayşe Bali

Creative Director: Can Erdogan

Creative Group Head: Ahmet Ugurel

Copywriter: Mustafa Can Demir

Art Director: Emre Onacak, Gizem Arlı, Can Şahin

Chirf Technical Officer: Ibrahim Hizlioglu

Agency Producer: Sema Tulubas

Strategy: Zühre Erdogan

Account Team: Erbek Onur, Cagla Ishak

Published: April, 2017

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