The Drum Awards for Marketing EMEA - Awards Show

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Date: May 2018
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Korean Billy, the YouTube sensation known for his popular British dialect videos, has partnered with Unite Students, UK’s largest student accommodation provider, on a video campaign, ‘Korean Billy’s Student Guides’.

The five videos are made up of a guide to living in the UK for international students, as well as life in four other key student cities – London, Bristol, Glasgow and Newcastle – for people moving to study there.

Each guide focuses on specific dialects, quirks, places to visit and food, and helps students new to a country or city feel more at home in a funny and engaging way.