Fortebank: advert-body-1 by RA Kombinat
- Location:
ForteBank shot nine-hour long commercial and hid a million in it. To find the prize, you must watch the entire video.
For nine hours (8 hours 48 minutes), the main character of the video drives from Almaty to Shymkent (distance between the cities is 800 km) to transfer money. This is how ForteBank decided to show that FortePay fast transfers by phone number are better than a long trip.
ForteBank hid 1 million tenge (about 2740 dollars) in the video so that users could definitely watch it to the end. The one who first finds the hidden phone number in the video and sends a message to it will take the prize.
Credits
Brand: ForteBank
Marketing Director: Anton Kim
Senior Marketing Trend Expert: Nurzhan Makhmudov
Agency: RA Kombinat
Creative Director: Nikita Yermolayev
Copywriter: Rassul Abidov
Designer: Diana Korchevskaya
Production team:
Cheapass – Ruslan Chernykh, Ivan Ryaskov
Kruto.kz production – Victor Brodyagin, John Phichugin