Danone: Not boring dairy product by R Agency

Agency: R Agency
Client: Danone
Date: Jan 2020
Your Vote
Overall Rating
Opps, please vote again
0 votes

Aktual by Danone is an extraordinary lactic drink. So it needed extraordinary redesign to differ among all the competitors on the milk shelves.

Surrealistic multicolor illustrations show that "Aktual will refresh you in any, even the weirdest, situation."

The cover is filled with various features such as "guide on daily refreshment", so that people could view it on the way to the cashier, or even post it on the Instagram.


R Agency:

Junior Art Director - Alisa Mezhenska

Creative Group Head - Dima Liutyi

Designer - Arman Enokyan

Senior Account Manager - Maria Ursta

Danone Ukraine:

Senior Brand Manager - Rybchenko Viktoria

Junior Brand Manager - Bondarenko Kateryna

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.