The Drum Awards for Marketing - Extended Deadline

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Client: Quorn
Date: Feb 2022
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American actor Drew Barrymore has showcased her charisma and warmth in a cheeky spot for meat-free brand Quorn directed by Dan Opsal of Hungry Man Productions.

‘Best Friends’ sees the Never Been Kissed actor’s fun-filled day with her BFF ‘Chiqin’ who is a larger-than-life chicken. Together the duo play dress up in vintage attire, feed each other Quorn nuggets, read glossy magazines and playfully dance around their living room, before closing with the tagline ‘because you wouldn’t eat your best friend’.

The film is shot in the style of a 70s cinefilm home-movie and is soundtracked by an upbeat, albeit a bit of an earworm, tune that with the lyrics ‘you’re my best friend, I’m alive when I’m with you.’ For Quorn fanatics, there are also a few easter eggs dotted throughout including a photo of Quorn founder and inventor of Mycoprotein, Lord Rank.