Discover client recommended agencies
Predictions Festival Banner

Papa John's: CNY Animation by Qumin

Agency: Qumin
Date: Feb 2021
Your Vote
Overall Rating
Opps, please vote again
11 votes

American pizza franchise Papa John’s, has launched a touching animation video on Weibo in celebration of the Chinese New Year (CNY), winning emotional connections with Gen Z audiences in China through its partnership with London and Shanghai creative agency Qumin.

Traditionally for Chinese New Year, people gather to share good luck and best wishes by sending red packets, greetings, gifts, and wishing others a prosperous year ahead. This year Papa John’s will launch a pizza that uses beef as the key ingredient to symbolise entering the new year of the OX, to wish for a ‘bullish’ year that is full of luck.


Agency: Qumin

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy