The Drum Awards Festival - Extended Deadline

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Agency: Qumin
Date: Feb 2021
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American pizza franchise Papa John’s, has launched a touching animation video on Weibo in celebration of the Chinese New Year (CNY), winning emotional connections with Gen Z audiences in China through its partnership with London and Shanghai creative agency Qumin.

Traditionally for Chinese New Year, people gather to share good luck and best wishes by sending red packets, greetings, gifts, and wishing others a prosperous year ahead. This year Papa John’s will launch a pizza that uses beef as the key ingredient to symbolise entering the new year of the OX, to wish for a ‘bullish’ year that is full of luck.


Agency: Qumin