In a new commercial from the wedding company Zola, actress Lea Michele gives viewers a look at just how easy it was to plan her recent wedding — based on actual scenes from her Instagram account. Lea is a real Zola couple, registering on the website herself prior to the partnership.
'Let Lea be Lea,' created by Brooklyn-based independent agency Quirk Creative in collaboration with Zola’s internal team, shows the former Glee star using Zola’s suite of wedding planning tools including building her wedding website poolside, working her abs and registry, and selecting the perfect invitation.
The Lea Michele partnership is the first celebrity partnership for Zola. In addition to the commercial, Lea hosted a wedding paper party at the Zola store in NYC, posted on Instagram, and Zola developed a landing page showcasing her favorite Zola products.
CMO: Mike Chi
Head of Brand: Jennifer Spector
Senior Content Strategist: Jacqueline Risser
Director: Gaelan Draper
DP: Julia Swain
Copywriter: Matt Lazarus
Account Director: Yael Nachajon
Art Director: Wren Sieber
Producer: Geenah Krisht
Casting: Brooke Goldman