Zola: Let Lea be Lea by Quirk Creative

Client: Zola
Date: Mar 2019
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In a new commercial from the wedding company Zola, actress Lea Michele gives viewers a look at just how easy it was to plan her recent wedding — based on actual scenes from her Instagram account. Lea is a real Zola couple, registering on the website herself prior to the partnership.

'Let Lea be Lea,' created by Brooklyn-based independent agency Quirk Creative in collaboration with Zola’s internal team, shows the former Glee star using Zola’s suite of wedding planning tools including building her wedding website poolside, working her abs and registry, and selecting the perfect invitation.

The Lea Michele partnership is the first celebrity partnership for Zola. In addition to the commercial, Lea hosted a wedding paper party at the Zola store in NYC, posted on Instagram, and Zola developed a landing page showcasing her favorite Zola products.

Credits

Brand

CMO: Mike Chi

Head of Brand: Jennifer Spector

Senior Content Strategist: Jacqueline Risser

Agency

Director: Gaelan Draper

DP: Julia Swain

Copywriter: Matt Lazarus

Account Director: Yael Nachajon

Art Director: Wren Sieber

Producer: Geenah Krisht

Casting: Brooke Goldman

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Added 17 May 2019
Agency: BBH
Overall Rating
5/5Vote