Women have been told by the fashion industry that they need to be a certain size or shape to achieve unrealistic definitions of "beauty". The latest ads for Dia&Co, developed by Brooklyn-based agency Quirk Creative, break down the fashion stereotypes one box at a time.
'Road Couturier' features a group of seemingly unrelated women taking a road trip (in a Dia&Co lilac Jeep), transforming their styles and lives along the way with the help of Dia&Co - a subscription apparel service dedicated to meeting the plus size community’s full range of style needs. The spot was inspired by real-life customers in the Dia&Co community, who connected on the company’s Facebook group and planned a vacation together - demonstrating Dia&Co's deep community of connected women, linked together by the plus size experience. The commercial has even garnered attention online from plus-size celebs including Tess Holliday, Lauren Chan and Sophiee Turner.
Kristin Covi, Head of Marketing
Grace Harry, Creative Director
Director: Tiffany Frances
Director of Photography: Fletcher Wolfe
Creative Director: Gaelan Draper
Producer: Brooke Goldman
Production Coordinator: Annmarie Stec
Art Director: Wren Sieber
Copywriter: Matt Lazarus
Account Director: Yael Nachajon
Wardrobe Stylist: Ashley Falcon