Road Couturier by Quirk Creative

Date: Apr 2019
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Women have been told by the fashion industry that they need to be a certain size or shape to achieve unrealistic definitions of "beauty". The latest ads for Dia&Co, developed by Brooklyn-based agency Quirk Creative, break down the fashion stereotypes one box at a time.

'Road Couturier' features a group of seemingly unrelated women taking a road trip (in a Dia&Co lilac Jeep), transforming their styles and lives along the way with the help of Dia&Co - a subscription apparel service dedicated to meeting the plus size community’s full range of style needs. The spot was inspired by real-life customers in the Dia&Co community, who connected on the company’s Facebook group and planned a vacation together - demonstrating Dia&Co's deep community of connected women, linked together by the plus size experience. The commercial has even garnered attention online from plus-size celebs including Tess Holliday, Lauren Chan and Sophiee Turner.

Credits

Brand

Kristin Covi, Head of Marketing

Grace Harry, Creative Director

Agency

Director: Tiffany Frances

Director of Photography: Fletcher Wolfe

Creative Director: Gaelan Draper

Producer: Brooke Goldman

Production Coordinator: Annmarie Stec

Art Director: Wren Sieber

Copywriter: Matt Lazarus

Account Director: Yael Nachajon

Wardrobe Stylist: Ashley Falcon

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