Gay Beer: Gay Beer World Pride by Quirk Creative

World Pride Month is meant to celebrate the progress made in promoting acceptance, inclusion and community. That includes highlighting what connects people through commonalities, like experiencing and enjoying life together. That’s the idea behind the first-ever television campaign for Gay Beer.

For the brew’s first ad, created by Brooklyn-based independent agency Quirk Creative, they decided to show what appears at first to be a normal working-class relationship scene. A guy returns from a workout and flops on the sofa. He calls out: “Hey babe, the game’s starting. Could you grab me a beer?” When the beer enters, it’s being delivered by the man’s boyfriend, who plants a kiss before sitting and enjoying the beer and game. The tagline states: “Brewed this way.” The ad is meant to be taken that life’s enjoyable moments are not exclusive to one community of people.