We’ve all asked ourselves, “I’m backed up, right?” as we nervously check the damage done to our laptop or computer. Carbonite’s latest campaign by independent Brooklyn-based agency Quirk Creative, highlights the panic of losing your data.
The 'End Points' campaign features a series of frantic mishaps that all lead to the same question: “My data is backed up… right?” From a laptop being dropped just in time for a truck to crush it to a disgruntled employee dramatically quitting and taking the company laptop with him. But all is not lost — as long as you have Carbonite backing up your data.
Agency: Quirk Creative
Director: Gaelan Draper
Producer: Annmarie Stec
Copywriter: Matt Lazarus
Art Director: Wren Sieber
Account Director: Yael Nachajon
Editor: Ariel Utin
Marketing Campaign Director: Luis Fleitas
Marketing Campaign Manager: Allison Cook
Channel Marketing Specialist: Iriana Rodriguez