Women's Equality Party: Anti-violence by Quiet Storm
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The Women’s Equality Party (WEP) asks why Westminster MPs facing unresolved allegations of harassment and abuse have been allowed to keep their jobs, in the party’s new national campaign to tackle violence against women.
In the upcoming general election, WEP will be campaigning to make ending violence against women and girls a political priority. The party will stand five survivors against five MPs facing unresolved allegations to draw attention to the mainstream parties’ failure to tackle abuse within their own ranks.
The campaign makes the point that if abuse is allowed to go unchecked in Westminster, where laws are made, then is there is little hope of tackling the issue of violence against women nationally, with the line: “When abusive MPs keep their seats – how’s anything going to change?”. The end-line is “WE are tackling abuse. WE are starting with Westminster”.
The ads will run on outdoor sites and across social media from Friday, 11 October until the general election.
Credits
Creative Director - Trevor Robinson
Planner - Anna Coscia, Jenna Hayward
Art Director - Seb Jamous
Copywriter - Robyn Bowman, Harry Iddon
Account Director - Jenna Hayward
Agency Producer - Emily Wolley
Photographer - Leo Cakett