Date: Oct 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
14 votes

The Women’s Equality Party (WEP) asks why Westminster MPs facing unresolved allegations of harassment and abuse have been allowed to keep their jobs, in the party’s new national campaign to tackle violence against women.

In the upcoming general election, WEP will be campaigning to make ending violence against women and girls a political priority. The party will stand five survivors against five MPs facing unresolved allegations to draw attention to the mainstream parties’ failure to tackle abuse within their own ranks.

The campaign makes the point that if abuse is allowed to go unchecked in Westminster, where laws are made, then is there is little hope of tackling the issue of violence against women nationally, with the line: “When abusive MPs keep their seats – how’s anything going to change?”. The end-line is “WE are tackling abuse. WE are starting with Westminster”.

The ads will run on outdoor sites and across social media from Friday, 11 October until the general election.

Credits

Creative Director - Trevor Robinson

Planner - Anna Coscia, Jenna Hayward

Art Director - Seb Jamous

Copywriter - Robyn Bowman, Harry Iddon

Account Director - Jenna Hayward

Agency Producer - Emily Wolley

Photographer - Leo Cakett