Pukka Pies: Everything’s Pukka by Quiet Storm

Pukka Pies has appointed creative agency and production company Quiet Storm as part of its new agency network launching an £8m nationwide campaign.

Tasked with devising the overarching creative idea, executional look and feel as well as communications strategy for the campaign, the push coincides with a product relaunch featuring a new recipe, as the brand seeks to drive reappraisal as ‘main meal’ consideration among busy mums. The strapline ‘Everything’s Pukka’ focuses on the good mood feeling created by tucking into a delicious, comforting and heart-warming Pukka Pie in the face of life’s everyday ups and downs.