Project Embrace: Project Embrace #Afrovisibility by Quiet Storm

Date: May 2018
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Afro hair is rarely seen in any advertising, let alone on giant city-centre billboards. Project Embrace is putting that right with '#Afrovisibility' – an outdoor campaign featuring powerful images of black women wearing their afro hair in natural, unapologetic styles - which launches later this week. The series of posters by Quiet Storm features a diverse group of real women, all cast through an open audition. A teacher, a finance manager, a writer, a receptionist, a student and an HR partner all happily celebrate their afros and declare they are 'Proud to be me.'

Quiet Storm worked on the campaign with branding agency Vine Creatives, which focuses on African businesses. Vine Creatives has been Project Embrace’s project partner since mid 2017 creating the key visuals and support for events at Facebook and Mirror Trinity Group as well as branding for the #Afrovisiblity campaign and website. Nottingham City Council and Clear Channel are donating billboards in London, Birmingham, Manchester, Southampton, Newcastle and Glasgow that will go live on Sunday 27 May.

Credits

Creative Director - Trevor Robinson

Art Director - Trevor Robinson

Copywriter - Robyn Bowman

Project Manager - Summer Rozenbroek

Account Director - Claire Peacock

Designer - Tanya Selim

Talent & Art Director - Nene Parsotam

Photographer - Jarek Duk

Retouching - Janey Renn

Videographer - Malik Olayiwola

MUAs - Marie-Chantal Kouame & Olubunmi Ogedengbe (neonvelvet)

Stylist - Basma Khalifa

Hair Stylist - ViVi Jo

Sponsor - Cantu Textured Hair Care

Media Partner - Clear Channel, Nottingham City Council

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