Real people talk about how much their mums mean to them in a new campaign created by Quiet Storm for Moonpig, the flowers, gifting and personalised greeting cards service.
In a series of television and radio ads, people open up their hearts to share genuine, touching messages for their own mums – reminding us in the process that we don’t always tell them how important they are.
At the same time, the ads let viewers and listeners know that they can get a free Moonpig for their mums this Mother’s Day when they buy her flowers – so they can ‘let her know’ themselves.
The campaign features a 20-second TV spot, two 10-second television versions, and a 30-second radio ad.
Creative Director Trevor Robinson
Robyn Bowman/Seb Jamous
Planner Anna Coscia
Art Director Seb Jamous
Copywriter Robyn Bowman
Account Director Jenna Hayward/Eleni Xenidou
Agency Producer Alex Azis and Elin Tiberg
Director/Production Co Seb Jamous/Quiet Storm
Producer Alex Azis and Elin Tiberg
Editor Andrew Fraser
Post Production Dave Owen
Sound Design Angell Studios
DoP Marcus Autelli