Moonpig: Father's Day by Quiet Storm

The joys and fears of being a dad are celebrated in a new Father’s Day campaign created by Quiet Storm for Moonpig, the online personalised greeting cards and gifts service.

Behind the creative strategy is the insight that whilst we may spend less for Father’s Day than we do on Mother’s Day, expressing love and gratitude for Dad matters just as much. This campaign aims to celebrate dads and the relationships with their children, by getting fathers talking about their feelings towards fatherhood.

Building on the success of the agency’s Moonpig campaign to celebrate Mothering Sunday, the ads use real people to talk about their experiences of becoming and being a father – from the realisation of the huge responsibility it entails, to the necessity of mastering dad dancing and dad jokes.

The audience is then invited to give back to their fathers by letting them know how much they care by sending a Moonpig card or gift.