The Drum Awards for Marketing - Extended Deadline

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Client: HARIBO
Date: Jan 2019
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Haribo’s London based agency Quiet Storm has extended its successful ‘Kids’ Voices’ campaign for Haribo Germany for the first time, with new executions breaking this month.

Following the success of the campaign in 10 different markets globally, Quiet Storm have created three new executions for Haribo Germany, which are running in Germany, Switzerland and Austria from this month.

The Kids’ Voices campaign, created by Quiet Storm, first launched in 2014 in the UK and has since been rolled out in 10 countries worldwide.

It’s a significant transition for the brand from their previous advertising in Germany, particularly as this is the brands largest market.

A museum, a bus stop and a conference room are the new settings in which grown-ups find their inner child - sharing and expressing their appreciation for one of three different Haribo products, with their lines spoken by children.

Credits

Executive Creative Director Trevor Robinson

Planner Jon Howard

Senior Account Manager Stuart Crossman

Agency Producer Alex Azis

Director/ Production Co The Queen (Crinan Campbell & Daniel Lumb)

Producer Alex Azis

Editor The Queen (Crinan Campbell & Daniel Lumb)

Post Production David Owen

Sound Design Dave Robinson – Angell Sound

DoP Theo Garland

Media planning/buying Mindshare