The Drum Awards Festival - Extended Deadline

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Date: Nov 2020
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Hendrick’s Gin has aired its first-ever television advert that aims to delight consumers this Christmas season.

The short animated film is a visual fantasy that embodies Victorian surrealism and invites gin drinkers to heed the call of their curiosity. This distinctive film depicts a butler, who happens to also be a hammerhead shark, at his daily tasks. Intrigued by a martini-glass-shaped crack in the wall, his curiosity helps him discover the secret, magical world of Hendrick’s Gin.

The film was created by agency Quaker City Mercantile, led by creative directors Jerry Stifelman and Ron Pushkar. It was produced by creative agency Strange Beast, headed by Executive Producer Kitty Turley, the film was animated by Tulips and Chimneys, fronted by Director Ree Treweek, with sound by Honeymoon Studios.

This TV first for the brand fronts a fully integrated UK campaign, linking through to out-of-home, social media, search, PR and disruptive in-store activity, and marks a multimillion investment by William Grant & Sons into Hendrick’s Gin during the key festive season.