For those looking for umami in a snack, Yumami’s Go Dip Snack Packs are a quick, portable solution for the snacker on the go that doesn’t want to compromise convenience for wholesome, healthy ingredients.
QNY Creative was asked to incorporate the product’s Japanese heritage with the goodness of simple ingredients to create a package that was easy to use and approachable. The variety of Yumami’s bean-based dips influenced the earthy palette with hints of bright yellow and orange, while the logo and ingredient illustrations allude to traditional Japanese art. With the increased sophistication of today’s snack aisle, it was crucial to incorporate the nutritious simplicity of the product and its Japanese roots to this design.
Marketing Director: James Ferranti
Creative Director: Ezio Burani
Lead Designers: Samantha Clemente and Hsiao-Han Chen